Every year the town of Aspe celebrates La Jira on the Thursday before Ash Wednesday.

The Cabalgata de Reyes Magos in Alcoy is reported to be the oldest Three Kings celebration in the world, as it has taken place every year since 1885! The celebrations have been declared as being of National Tourist Interest, and are certainly worth seeing on the 4th and 5th January.

Ibi celebrates one of the wackiest fiestas of the region on the 28th December every year to coincide with the Day of the Innocents. It is called the Els Enfarinats which roughly means the Fiesta of the Floured One and mainly involves a massive flour and egg fight!

A new museum has opened in Torrevieja. It is called the La Imprenta en Torrevieja Museografica y Curiosidades, which directly translates as Printing in Torrevieja, Museum of Graphics and Curiosities.